Domain Homes defines itself as an “urban renaissance new home builder.” The company procures home sites in desirable Tampa Bay neighborhoods. Our team design a responsive website that could automatically pull the available lots and home inventory from their NewStar ERP in real time and improve customer browsing experience. In addition, the team implanted content strategy that boost their website search engine ranking and increase their organic leads.
My Role:
Visual Design
UI Design
Results: With the new website, viewers' time on site increased by 300%, bounce rate decreased by 50% and traffic to lead conversions increased by 400%. The site also recognized for the Internet Advertising Competition (IAC) Award “Best Home Building Website” of the year for 2016.